Photo by Nathan Rogers
14th January 2022
Today, it was announced that Paramount+, the streaming platform of the US mass media conglomerate, Viacom CBS, had won the rights to broadcast Premier League games and all related coverage in several Latin American countries for three years, beginning this season. The deal encompasses Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama, as well as Belize and the Dominican Republic on a “non-exclusive basis.” “We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time, on Paramount+ in Mexico and Central America,” Raffaele Annecchino, the Chief Executive of ViacomsCBS International, told the press. The Premier League’s clubs themselves are also set to directly benefit from this deal, seeing as half of the League’s “overseas revenue” is awarded to the teams “based upon merit” (which means the higher a team ranks, the more it earns), while the other half is “spread evenly across” all 20 member clubs.