Ecuadorian firm promotes Chinese cars in Costa Rica

19 January 2018

Ecuador-based car distributor Ambacar became a majority shareholder in the Great Wall Costa Rica car dealership a year ago. Now, the company hopes to consolidate its presence in the country by incentivising drivers to abandon traditional brands in favour of Chinese models. Ambacar plans to have at least five Chinese brands for sale within three years. Ambacar CEO Hernan Vasquez has said he hopes to replicate the success he has experienced in car markets in Ecuador, Peru and Colombia by dispelling reservations customers might have about the quality of Chinese automobiles. The company has acquired 17,000 square metres of land for US$1.5mn, where it plans to install its main warehouse, a spare parts warehouse, and a workshopping centre. Click here for the full story.

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